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Hi guys,
A few months ago we were discussing the Ashton E3 driver and a few were asking what the new driver was about. Here is an email I just received detailing what the component world is in store for:
Subject: Ashton E3 Driver
This has by far been the toughest head to perfect and work on for us.
The head is going to be 460cc, pear shaped, basically a larger version of the MS-5. High gloss finish with 3 coats of clear coat. The face will be double satin finish and the score lines will be the exact same configuration as our X-1 driver.
The difference is this head is 100% CNC milled and the head contains 0 welds . It's the first of it's kind in the industry. It's similar to the Tour Edge exotic in a few ways but blows it away in other ways. The pieces are brazed together instead of welded, similar to the Tour Edge exotic but, all the pieces are precisely cnc milled before brazing. It's also robotically assembled. Human hands don't touch the head until the very last finishing stage. Hence the extremely tight tolerances.
I've been keeping this under my hat for about 6 months in fear of someone trying to scoop the idea from us but now that we're getting so close to the PGA Show, it's time to let the cat out of the bag.
The production process on this head takes 4-6 months from conception to production. We finalized the CAD drawings a couple of months ago and because of the usual language barrier, we're a little late in production. The foundry promises me they'll have the brass mold of the E3 ready for the PGA Show and have heads ready for the public by the end of February to mid March.
Lofts will be 9,10 and 11, RH only.
This head costs us twice as much as the X-1 and the tooling costs us 3 times as much as the X-1. All lofts must be individually tooled, which explains the price tag of $279.95 for the head alone wilth a newly designed E3 headcover.
We feel this head will be the absolute cream of the crop for drivers in 2006. - OEM or component.
If you're coming to the PGA show, don't forget to stop by our booth #4810.
Thanks,
Cliff
Ashton Golf
www.ashtongolf.com
1-888-785-1474
A few months ago we were discussing the Ashton E3 driver and a few were asking what the new driver was about. Here is an email I just received detailing what the component world is in store for:
Subject: Ashton E3 Driver
This has by far been the toughest head to perfect and work on for us.
The head is going to be 460cc, pear shaped, basically a larger version of the MS-5. High gloss finish with 3 coats of clear coat. The face will be double satin finish and the score lines will be the exact same configuration as our X-1 driver.
The difference is this head is 100% CNC milled and the head contains 0 welds . It's the first of it's kind in the industry. It's similar to the Tour Edge exotic in a few ways but blows it away in other ways. The pieces are brazed together instead of welded, similar to the Tour Edge exotic but, all the pieces are precisely cnc milled before brazing. It's also robotically assembled. Human hands don't touch the head until the very last finishing stage. Hence the extremely tight tolerances.
I've been keeping this under my hat for about 6 months in fear of someone trying to scoop the idea from us but now that we're getting so close to the PGA Show, it's time to let the cat out of the bag.
The production process on this head takes 4-6 months from conception to production. We finalized the CAD drawings a couple of months ago and because of the usual language barrier, we're a little late in production. The foundry promises me they'll have the brass mold of the E3 ready for the PGA Show and have heads ready for the public by the end of February to mid March.
Lofts will be 9,10 and 11, RH only.
This head costs us twice as much as the X-1 and the tooling costs us 3 times as much as the X-1. All lofts must be individually tooled, which explains the price tag of $279.95 for the head alone wilth a newly designed E3 headcover.
We feel this head will be the absolute cream of the crop for drivers in 2006. - OEM or component.
If you're coming to the PGA show, don't forget to stop by our booth #4810.
Thanks,
Cliff
Ashton Golf
www.ashtongolf.com
1-888-785-1474
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